Friday, July 28, 2006

UniCare Health Insurance

UniCare is part of the largest health insurance company in America, WellPoint which also owns operates 14 other BCBS affilates from California, to New York. The stability of being a WellPoint Company makes UniCare Health Insurance the most stable plan at renewal in the country. Low price increases have always been the hallmark of UniCare Health insurance.

In 1995, UniCare became the brand name for most of the WellPoint businesses operated outside of California. WellPoint acquired the group health and life business of Massachusetts Mutual Life Insurance Company's in 1996, and in 1997 acquired the group health and related life business of John Hancock Mutual Life Insurance Company". In early 2000, WellPoint acquired Rush Prudential Health Plans in Illinois. This acquisition brings together Rush Prudential and WellPoint's existing UniCare business, and enables UniCare to offer a broad array of products and services in Illinois ranging from traditional PPO products to HMO products.
UniCare is structured around WellPoint's unique Market Business Unit (MBU) concept. Each MBU is organized to serve specific customers and consists of a full-service organization with sales and service functions dedicated exclusively to meeting the needs of customers in a particular segment. The Unicare Sound Health Plan is an example of this philosophy, however they are organizing by demographic by going after the under 40 group, rather than geographic which they do with each Blue.

UNICARE's strategy is to offer a diversified mix of traditional managed care products while focusing on the development of new hybrid plans which take advantage of the best characteristics of traditional managed care and traditional open access models. The company will offer a continuum of managed health care plans which provide incentives to select more tightly managed plans. UniCare believes that it is better able to predict and control health care costs and provide greater patient choice. Members more needy of care are incented to select more intensively managed health care plans and members less needy of care are allowed to select plans with greater personal freedoms. Such plans are typically offered to provide greater control of care and access in exchange for additional cost-maintenance measures.
UniCare FIT, and UniCare Sound are examples of this strategy. Both products introduced in 2006 offer consumers a lot of choices that should fit any budget while still providing a benefit rich end solution.

WellPoint was aquired by the smaller Anthem Health in 2005 in what amounted to basically being a merger of the two giant companies to take advantage of operating efficiencies. UniCare Health Insurance will continue to grow in area's where UniCare is positioned to compete with the local BCBS competitor such as Texas, and Illinois.

UniCare is a very smart choice for consumers in Illinois, Texas, Michigan, and Virginia.

Please visit www.unicaresoundplans.com, www.medequote.com, and www.medequote.net for more information on UniCare health plans in your area.

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